The task is easy and simple in theory, however, one small error of the DTP operator and the circulation of several thousand copies of newspapers can be thrown away.In this work, many things may go wrong: change of paper for another, new printer with other inks, incorrect conversion of colors.
There are also typo errors, bad placement of some element or just a few details.All this can end very badly and bring big losses - so it's work under stress and tension, because if something goes wrong it usually will be just for the DTP operator.
But what would the world of marketing and advertising look like if it were not for printing and printing? Today, such things are produced on a mass scale, expenditures are increasing, because demand is growing all the time. Nowadays, there is no company that at least once would not use the services of a printing company - leaflets, business cards or a small banner, it's almost a standard for every company.From small ones to big ones? it is known that on a different scale. However, you can still see badly marked or un-promoted brands, the reason for this may be the lack of investment in printing advertising materials.
This is a very convenient solution, because you can immediately overcome mistakes made by potential customers when placing an order. Often, they send a bad file in the wrong format, with the web printing this error is still captured by the script itself accepting the order.
Of course, such printers also have their drawbacks, ie the lack of the possibility of an individualized approach to the client and his needs, unless we get a really good printing house. .